Founded in Cambridge, Massachusetts in 1996 and now located in Fort Lauderdale, Florida, The Laredo Group is a leading consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization.
The Laredo Group provides custom consulting services designed to increase the revenue potential and production of staff and products for both traditional, online and cross-platform sales and marketing activities. The client list of The Laredo Group includes many of the world’s largest and most successful companies as well as smaller firms, start-ups and many industry associations.
LAREDO GROUP EXECUTIVES
An interactive and Internet advertising pioneer with more than 25 years in the digital media industry, Leslie has been instrumental in changing the face of the interactive media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell digital media. Leslie has consulted with start-ups, Fortune 500 companies, small to large advertising agencies and multi-brand media publishers.
Her consulting services have been used and valued by C-level executives, vice presidents, sales and account managers, and media buyers and planners. She has worked with CPG and B2B brand and marketing managers spanning many industries including automotive, travel, financial, pharmaceutical and many others to educate their teams on how to plan, buy and sell digital media.
Leslie’s insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues. She has also worked with agencies of all sizes to be more effective in delivering online media strategies as well transitioning their businesses to provide the thought leadership and digital media and marketing skills increasingly required to keep and acquire clients.
A respected management, marketing, business and product development consultant to the online, entertainment and mass-media industries with over 30 years of industry experience, Jeff joined The Laredo Group as CEO in 1998 and has since led the company through significant growth in revenue and profit through both acquisition and expanded and enhanced product offerings.
Selected as one of the Website 100 Most Influential People on the World Wide Web, Jeff has spoken often at Internet, computer, entertainment and media industry conferences. He is a former co-host of the nationally syndicated radio talk show On Computers and the online host of Cybermania, the nationally telecast annual awards show of the Academy of Interactive Arts & Sciences.
Jeff has provided consulting services to start-up and Fortune 500 companies alike and his expertise in developing business plans and digital marketing strategies has made him one of the most desired consultants in the interactive industry. He has been instrumental in making The Laredo Group the most sought after and renowned training organization in interactive media.
“I wanted to personally thank you again for the past two days of training. Our team here really got a lot out of it and are all asking me follow up questions and next steps for our local clients. You can be sure that we’ll put this great info to work here as soon as possible.
Cox Media did not just hire Laredo Group but invested in Laredo Group’s training to improve the knowledge and skills of digital media sellers…which has resulted in increasing digital ad revenue every month since we completed the training.”– Sales Executive and Media Consultant, Cox Media