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Executive & Advisory Services


Get an outside perspective from experienced industry insiders.
We can provide tested and proven advice and counsel to add to your in-house expertise.

Use our experienced and well-respected consultants as a "sounding board" for your or your team's plans, ideas and musings, including the why, what and how.

Use our knowledgeable and experienced executives as your temporary or part-time c-suite or managerial staff to add needed resources with no employee overhead.

Marketing today is an increasingly complex mix of science and art. Let us help you and your team navigate the best channels and approaches to optimize performance.


Put the experience and industry knowledge of The Laredo Group to work for your team and company. By adding our analytical and practical skills to your programs and considerations, each resulting plan, operation, product, campaign and effort can be researched, vetted, refined and executed more efficiently resulting in greater internal and customer results and satisfaction.

Fractional Executives & Services

get skilled & experienced Executive Resources

Laredo Group is your strategic partner for exceptional leadership in the digital media industry. We offer a unique and flexible solution for companies seeking top-tier talent to fill C-suite or senior management roles on a part-time or fractional basis. With our experienced consultants, you can access the expertise of seasoned professionals without the commitment of a full-time hire, allowing you to drive growth and innovation while optimizing costs.

 

C-Suite and Senior Management Expertise

  • Chief Executive Officer (CEO)
    • Tap into the visionary leadership of our experienced executives, who will guide your organization toward long-term success, foster innovation, and drive strategic growth.
  • Chief Marketing Officer (CMO) or VP Marketing
    • Our experienced marketing executives provide strategic guidance, oversee marketing operations, and drive brand growth in alignment with your business objectives. They have extensive experience in developing and executing successful marketing campaigns, driving customer acquisition, and improving brand visibility.
  • Chief Revenue Officer (CRO)
    • Leverage our expertise to optimize revenue generation, lead sales teams, and develop effective go-to-market strategies.
  • Vice President of Sales
    • Accelerate your revenue growth with our experienced sales leaders, who will develop high-impact sales strategies, optimize sales processes, and drive exceptional results.
  • Vice President of Learning & Development
    • Elevate your organization's talent and capabilities with our experienced L&D management experts, who will design and implement robust training programs to empower your workforce.

 

Digital & Hybrid Media Industry Focus

  • Publishing Industry
    • Our consultants understand the unique challenges of the publishing industry, including content monetization, audience engagement, and digital transformation.
  • Content and Digital Marketing
    • Access professionals who excel in content strategy, SEO, social media marketing, influencer partnerships, and other digital marketing disciplines.
  • Advertising Technology (AdTech)
    • Our consultants possess deep knowledge of AdTech solutions, helping you optimize ad campaigns, improve targeting, and maximize ROI.
  • Marketing Technology (MarTech)
    • Leverage our expertise in MarTech platforms and tools to streamline your marketing operations, automate processes, and enhance customer experiences.

 

When You Choose Laredo Group, You Will Succeed

  • Expertise On-Demand
    • Our fractional leadership model allows you to tap into the expertise of seasoned professionals for specific projects or ongoing support, providing agility and cost-efficiency.
  • Extensive Industry Experience
    • Our consultants bring a wealth of experience in the digital media, hybrid media, and high technology industries, ensuring that they understand your business's unique dynamics and challenges.
  • Strategic Partnerships
    • We work closely with you to align our services with your goals, acting as an extension of your team and delivering measurable results.
  • Customized Solutions
    • Our consultants adapt to your organization's culture, processes, and requirements, seamlessly integrating into your team and driving success.
  • Flexible Engagement Models
    • Whether you need part-time, interim, or project-based leadership, we offer flexible engagement options tailored to your specific needs.

 

Elevate your business with the expertise of seasoned leaders on a part-time or fractional basis. Contact us today to discuss your specific requirements and unlock the power of our fractional leadership services.

I Need Additional Hands & Brains To Get Things Done

Sales & Marketing Consulting

new and innovative products and campaigns

Unlock the full potential of your marketing efforts with Laredo Group's help. With a team of highly experienced consultants, we specialize in advertising and marketing consulting services designed to propel your business forward in the digital media industry. Whether you are a major publishing company, content creator, or digital marketing agency, we have the expertise to elevate your brand and maximize your ROI.

 

Digital Advertising Strategy

  • Target Audience Analysis
    • We help you identify and understand your target audience, ensuring your advertising campaigns are laser-focused and highly effective.
  • Campaign Planning and Execution
    • Our experts develop strategic advertising campaigns across various digital channels, optimizing reach, engagement, and conversions.
  • Media Buying and Optimization
    • We leverage our industry knowledge to help you understand how to negotiate favorable media placements and continuously optimize your ad spend.
  • Creative Development
    • Our team works with your creative agencies or in-house professionals to help design compelling ad messages and creatives that capture attention, convey your brand message, and drive action.
  • Performance Tracking and Analytics
    • We help you understand how to interpret and use the available comprehensive analytics and reporting to track campaign performance, identify areas of improvement, and drive better results.

 

Branding and Positioning

  • Brand Strategy Development
    • We work closely with you to define your brand's unique value proposition, positioning, and messaging, ensuring consistency across all touchpoints.
  • Brand Identity Design
    • Our consultants work with your designers to create visually appealing brand assets, including logos, color palettes, and brand and style guidelines that resonate with your target audience.
  • Competitive Analysis
    • We conduct thorough competitor research to identify opportunities and differentiate your brand in the digital and hybrid media landscape.

 

Content Marketing

  • Content Strategy Development
    • We develop data-driven content strategies that align with your business goals, resonate with your audience, and drive engagement.
  • Content Creation and Optimization
    • Our team of content specialists works with your staff or agency to craft high-quality, SEO-friendly content that attracts and retains your target audience.
  • Distribution and Amplification
    • We help you employ a multi-channel approach to ensure your content reaches the right audience through social media, email marketing, influencer partnerships, and more.
  • Content Performance Analysis
    • We help you track and measure the effectiveness of your content marketing efforts, providing insights to refine and enhance future campaigns.

 

When You Choose Laredo Group, You Will Succeed

  • Industry Expertise
    • Our consultants have extensive knowledge and experience in the digital and hybrid media industries, ensuring you receive expert guidance tailored to your specific needs.
  • Customized Solutions
    • We understand that every business is unique, so we develop customized marketing strategies that align with your goals and objectives.
  • Data-Driven Approach
    • We leverage data and analytics to inform our strategies, ensuring your marketing efforts are based on insights and drive measurable results.
  • Collaborative Partnership
    • We believe in building strong relationships with our clients, working closely with you to understand your vision and deliver exceptional results.
  • Proven Track Record
    • Our team has a proven track record of success, helping numerous companies achieve their marketing objectives and grow their businesses.

 

Supercharge your marketing efforts and outshine your competition with our advertising and marketing consulting services. Contact us today to schedule an initial discussion about how we can help you ignite your brand's growth.

I Want New & Innovative Products, Programs & Campaigns

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