digital media sales & buying
workshops, Training & Consulting

You need our customized training programs, because your business is unique.
One-size-fits-all "off-the-shelf" training may "check a box" but won't create great results.

Company Meetings & Industry Conferences need to be both informative &
entertaining to keep attendees attention & promote comprehension and excitement.

The best sales tool is a great product. Our Ad Product Development services can help you help your sales team & your customers with products & packages that work!

Few invest the money needed to do it right in the first place, but many incur the losses
caused by bad training and then somehow find the money to do it all over again.

Our digital media courses are designed and facilitated to address the complex structure of digital media. Our teaching methodology improves learning by simplifying the complexity and introducing advanced concepts through relevant examples and contextual scenarios. Our media industry expertise is what sets us apart to yield the highest return from your L&D investment and ensure your team's time yields more productive activities.

Take Our 8 Questions To Clarity Quiz!

Let's learn what's really important to you as regards your training needs!

Customized Courses & Curriculum Design

Truly Relevant Customized Programs That Work!

Clients get the best results when the curriculum is customized based on industry and company skill and actual staff knowledge and experience assessment. Our training programs start with a pre-training questionnaire to assess gaps, identify learning goals and priorities, and define measurable outcomes.

Proven Training Programs That Work
- 26+ years of training experience
- Over 100 years of cumulative course development & teaching experience
- Over 150,000 professionals trained!
Fast & Exceptional Return on Training Investments
- Improved new business and higher revenues
- Reduced cancellations & make-goods
- Shorter closing cycles
- Better client and employee retention
Customized Courses Improve Results
- Ensure maximum learning occurs across all levels of tenure and experiences
- Propel confidence through a deeper understanding of all the digital ecosystem components, data, policy, best practices, and how they impact campaign performance
- Can engage in important discussions about advertising effectiveness and measurement across all platforms
- Use learnings to develop strategic recommendations and influence clients

Conference & Meeting Speakers, Panels, Programming

Engage, Excite & educate Your Attendees

Conferences seek speakers with innovative approaches and expert views to inspire attendees thinking, get them to share content, and be more involved with networking. Laredo Group’s two decades of industry thought leadership brings original insights and new frameworks for thinking through business and training challenges. The Laredo Group can provide:

Speakers & Moderators With Deep and Broad Industry Knowledge
- Private company meetings or industry conferences
- Four decades of industry connections assure access to the top speakers on almost any digital media subject
Expert Speakers & Panel Members
- Subject Matter Experts that are also...
- Skilled and experienced speakers and presenters.
Results-Oriented Curation or Creation of Topics
- Speaking or moderating a panel on your topic choice or ours, Laredo Group provides an engaging and often entertaining session
- Laredo Group sessions are almost always the most attended and highly rated sessions at any company event, meeting or industry conference

Ad Product Development

improve your products, pricing & performance

Ad product development efforts require a holistic understanding of individual ad assets and the impact of bundling assets into packages, programs, and sponsorships. Ad products and programs have to be developed and evaluated on many criteria.

Understand New Technologies
- A critical component is to factor in and evaluate new technologies, such as AI tools and the entire tech stack.
- Evaluate the impact these have on keeping or cutting existing ad products.
Understand Competitive Issues
- Ad product and program structure and pricing is determined by costs, margin, scarcity, scalability, demand and other factors.
Evaluate Go-To-Market Timing
- The ad program development process has to consider timing from release to revenue
- All training and marketing support to bring new products forward need to be factored in.
Ad product development efforts must consider:
- How many impressions are needed to deliver the right audiences, in the right context, with the appropriate cadence and frequency
- Most effective and proper creative format(s)
- Correct metrics and KPIs that need to be evaluated to deliver on campaign objectives.

Learning Management System (LMS) Content Curation & Creation

quickly get the right content to the right people

The proliferation of Learning Management Systems (LMSs) as either in-house enterprise systems, or out-sourced SAAS systems has created a need for appropriate content. Some of this content can be created by internal resources, but it is often far more productive and cost-effective to use outside resources to populate LMSs with needed content. The Laredo Group can provide:

Curation of Available Content
- In many cases, especially for HR applications, content is available. But picking the right content amongst many possibilities can be daunting and time-consuming.
- Understanding how each content element is created and how it can interface with any given LMS also requires time and knowledge for a proper evaluation.
Creation of Original Customized Content
- Laredo Group has three decades of experience creating customized courses for a wide range of clients.
- We can create in any desired format, from PDF to PowerPoint to E-Learning Modules.
Single Courses to "In-House University" Programs
- Individual Courses
- Multi-Course Curricula
- Testing & Evaluation
- Certification Programs
- On-Going Implementation, Upgrade & Maintenance Support

Take Our 8 Questions To Clarity Quiz!

Customized Courses & Curriculum Design

Truly Relevant Customized Programs That Work!

Conference & Meeting Speakers, Panels, Programming

Engage, Excite & educate Your Attendees

Ad Product Development

improve your products, pricing & performance

Learning Management System (LMS) Content Curation & Creation

quickly get the right content to the right people

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