PreForce DATA QUALIFICATION & ACQUISITION SERVICES

Supercharge your pipeline with better-qualified prospects gathering valuable data from those who expressed strong interests and buying intent through new funnel entrants.

Master the art of capturing your prospects' most valuable assets — their time & attention. Develop a seamless process that ensures your message resonates & captivates.

Deliver custom messages and offers tailored to the unique needs and preferences of your prospects. Inspire them to take action and propel the conversion!

Guide your prospects through their buying journey with recommendations that speak to their needs and accelerate the decision-making process & drive successful outcomes.

We specialize in deciphering the complex B2B buying puzzle & bridging the conversation gap. Our expertise lies in working closely with marketers, sales and revenue executives, and publishers to optimize messaging and streamline processes, resulting in the generation of highly qualified leads and productively engaging prospects.

Our comprehensive services are specifically designed to elicit the information needed for prospects to most effectively gain the information they need, while providing advertisers, agencies, and marketers valuable data to help direct and speed sales and other essential processes. In the realm of B2B buying, the way buyers interact with content holds significant meaning, sending powerful signals about their intent.

The signals derived from first-party data serve is an increasingly valuable indicator of interest. However, to strengthen these signals further, we collect and integrate zero-party or declared data. These data points provide precise indicators of intent and other qualifying factors, enhancing the understanding of prospect needs & the type of content that resonates with them.

Know More About How To Best Work My Pipeline

Preforce pqs

prospect
qualification service

Optimize your prospect qualification process and revolutionize your pipeline. Experience faster buying decisions, improved response rates, and a personalized buying journey.

Accelerate Buying Decisions
- Identify needs and interests through targeted questions, speeding the decision-making process as prospects move through the sales funnel.
Data-Driven Communication
- Utilize prospect data to activate relevant communications and message formats, ensuring your outreach resonates with their specific needs.
Personalized Follow-Ups
- Improve response rates and reduce ghosting by referencing buyer needs in follow-up activities, fostering ongoing engagement.
Interactive Buying Journey
- Gain insights into decision context and influences, creating an
  interactive and informed buying experience.
Targeted Interactions
- Respond to information needs specific to each target audience or
  segment, tailoring your approach for maximum impact.

Greatly Improve How Buyers Buy & Sellers Sell

Preforce PROPS

Product
Recommendation Optimization &
Proposal System

Are you looking to revolutionize the buying and selling experience? Our Product Recommendation Optimization & Proposal System is here to help you achieve just that. Discover how our solution can greatly improve the way buyers buy and sellers sell with the following benefits:

Enhanced Product Catalog Navigation
- Simplify the product discovery process for buyers by implementing
  product attribute filters. Our system enables buyers to parse through
  extensive product catalogs effortlessly, allowing them to narrow down
  their options based on specific attributes and find the products that align
  with their requirements.
Aligned Buying Requirements
- Facilitate seamless interactions between buyers and sellers by aligning
  buying requirements. Our system helps sellers understand the specific
  needs and preferences of buyers, enabling them to generate targeted
  recommendations that precisely match buyer requirements. This
  alignment enhances the overall buying experience and increases the
  likelihood of successful transactions.
Intelligent Proposal Creation
- Translate buyer input into comprehensive and persuasive proposals. Our
  system takes the buyer’s input, including their specific needs and
  preferences, and transforms it into professional proposals that
  effectively communicate the value and benefits of the recommended
  products. This streamlines the proposal creation process, saving time
  and effort for both buyers and sellers.

Our Product Recommendation Optimization & Proposal System empowers buyers to navigate complex product catalogs, ensures sellers are equipped to generate tailored recommendations, and simplifies the process of translating buyer input into compelling proposals.

Experience a transformative buying and selling journey, where the right products are effortlessly discovered, buying requirements are aligned, and proposals are created with precision.

Get Propects Exactly What They Need Quickly

Preforce mimik

marketing information &
media info kit

In a digital-centric B2B sales landscape, where 80% of interactions occur online, buyers increasingly desire a seller-free experience. To meet these preferences, media publishers must transform their media kits into self-serve marketing information centers.

Our Marketing Information & Media Info Kit enables engagement and replicates the traditional sales conversation, using targeted questions to guide prospects toward the information they need. Empower your prospects with a seamless, interactive experience at every stage of their audience and advertising assessment journey.

Create a Digital Pre-Salesperson
- Mimic your initial sales conversations with questions and personalized content delivered via an interactive marketing information center.
- Collect data and valuable information for both sales dialogues that continue and those that don’t.
Be The Digital Front-End That Buyers Demand
- Accommodate buyer preferences for the seller-free quest for information.
Enhance Engagement
- Involve the prospect in the process they want while gathering data without getting ghosted.
Deliver Customized Targeted Interactions
- Ask questions and deliver personalized responses with information that addresses specific needs as stated by the prospect and derived from their and other data.
Improve the Productivity of Salespeople
- Deliver more, and more correctly, pre-qualified, buy-ready leads to sales to further the conversation and relationship.

Preforce custom

bespoke survey research and analysis

Knowledge Is Power...Be More Powerful

Customized surveys and interactions are a valuable tool for businesses seeking to gain a deeper understanding of their staff, customers, motivations, buying habits, and more. By tailoring survey questions to specific areas of interest, businesses can extract valuable insights that enable them to make informed decisions, enhance their products or services, and strengthen relationships with internal and external stakeholders. The benefits of using customized surveys and interactions include:

Gain Actionable Insights From Targeted and Relevant Data
- Customized surveys allow businesses to collect specific information about their staff, customers, motivations, and buying habits.
- Uncover trends and shine lights on opportunities.
Improved Customer Satisfaction and Retention
- Customized surveys help businesses gauge customer satisfaction levels and identify areas for improvement.
- By soliciting customer feedback, organizations can identify pain points, rectify issues, and enhance the overall customer experience. This, in turn, leads to increased customer satisfaction and improved customer retention rates.
Employee Engagement and Productivity
- Customized surveys can assess employee satisfaction, engagement, and motivation.
- Identify, assess, and address gaps in perception and performance.
Cost and Time Efficiency
- Target specific segments of staff or customers, allowing businesses to gather data efficiently and effectively.
- Gauge effectiveness of customer and employee-facing programs.
Competitive Advantage
- The insights derived from surveys can provide a better understanding of customer preferences, buying habits, and market trends, enabling organizations to tailor their offerings to meet customer needs more effectively.

Bespoke survey research & analysis offers numerous benefits to businesses aiming to gain a more comprehensive understanding of their customers motivations, buying habits, and more. From targeted data collection to enhanced decision-making and improved customer satisfaction, these surveys provide invaluable insights that drive success and growth in today’s competitive landscape.

credspark interaction consulting & programming

Develop & Program Truly Engaging Interactions

Questioning is the secret sauce for building audience engagement and expanding client relationships. Conversations and engagement are critical for gaining attention and gathering insights.

CredSpark is the platform for initiating that dialogue. By asking questions, your prospects, customers, readers, event attendees, and clients receive personalized content to navigate complex decisions and assess their knowledge...as prompts to learn more.

As part of these experiences, they share their contact information and interests and invite further engagement. The results are zero-party data that fuels the most critical insights for understanding interest, buyer’s intent, and expanding customer relationships and loyalty.

Create a Strategy for Engagement and Influence
- The skill Laredo Group brings to the process is the art & science of getting respondents to start and complete an interaction.
Match CredSpark features with desired outcomes
- As a powerful interaction platform, CredSpark offers a great variety and flexibility of ways to create and promote engagement and interaction, and Laredo Group can best leverage all of these CredSpark assets.
Define Data, Content & Scenarios to Drive Best Outcomes
- Working closely with you, Laredo Group can ensure that you're asking the right things, in the right way, to promote better involvement, greater completion rates, and more useful zero-party data.
Design, Write, and Program Questions & Interactions
- Writing and sequencing of questions, quizzes, surveys and polls
Provide Reporting, Analysis and Recommendations
- Getting the data is the start, but knowing how to analyze the data in real-world meaningful ways is another advantage Laredo Group brings to the effort.
Maintain and Update Interactions
- Once a relationship is built from an interaction, Laredo group can update and modify current surveys and more.
- We can also develop follow-on studies and interactions that improve and build customer and prospect relations.
Use Cases Include:
- Publishers and content creators and distributors increasing ad revenue by adding data-driven sponsorship programs and elevating content marketing to engagement experiences

- Marketers and sales organizations creating high-performing lead gen programs for advertisers
- Marketers and publishers improving the quality of audience data by capturing demographic data and converting "unknowns" to "knowns"
- Editorial teams using quizzes to test knowledge to inform future editorial coverage
- E-Commerce sites and other content publishers improving site KPIs using gamification and quizzes to generate higher time on site and repeat visits
- Event producers creating customized itineraries to increase event registrations and provide more audience interest to sponsors and exhibitors, while capturing zero-party data for exhibitors
- Associations assessing knowledge to promote education and certification to expand membership levels
- ...and many more!